Narrative Prism analyzes coverage across thousands of sources, extracting claims, frames, and voices to reveal how competing narratives form, spread, and evolve. Narrative intelligence infrastructure for media professionals.
Thousands of outlets publish across newsrooms, blogs, newsletters, podcasts, and social platforms every day. Important narratives emerge in places most professionals never see: niche publications, specialist outlets, amplification chains running beneath the surface of mainstream coverage.
By the time a framing breaks through, it’s already been shaped. The professionals who need to understand it are working from incomplete pictures, drawing on whichever sources happened to cross their feed.
Narrative Prism was built to solve that problem.
Media monitoring was built to track mentions and measure sentiment. That was the right tool for a different era. The problem now is structural: knowing not just what’s being said, but who’s saying it, how it’s being framed, and which narratives are gaining ground.
| Traditional Monitoring | Narrative Prism | |
|---|---|---|
| Output | Article lists | Narrative competition mapped across coverage |
| Analysis | Sentiment scores | Frame analysis: how a story is being told |
| Attribution | “Sources say” | Full voice attribution by outlet, journalist, and quoted figure |
| Alerting | Keyword alerts | Narrative shift detection. Alerts fire when framing changes, not when words appear |
| Summary | Blended summaries | Competing narratives separated and tracked independently |
Narrative Prism decomposes every piece of coverage into its structural elements. The framework is consistent across topics, outlets, and time, which is what makes coverage comparable in the first place.
The factual assertions a piece of coverage rests on. Extracted, attributed, and tracked across the ecosystem so contested claims can be seen for what they are.
The interpretive structure. How the story is being told, which conflict is being foregrounded, which actors are cast as protagonists. Frames are where narrative power lives.
Who is speaking, who is being quoted, who is being amplified. Full attribution by outlet, byline, and source figure across every piece of coverage.
An illustrative example. Two competing narratives on AI regulation — source counts, key voices, and frame divergence, in one view.
See every competing narrative on a topic at once, ranked by source count, voice diversity, and momentum.
Full attribution by outlet, byline, and quoted source. Track who’s amplifying whom across the ecosystem.
Watch how a framing in one outlet propagates, mutates, and gets picked up across the rest of coverage.
Track an outlet’s framing tendencies, source mix, and narrative positioning over time, not just its latest piece.
Every new article is decomposed and added to the picture in real time. No batch jobs, no overnight refresh.
Pull narrative data into briefings, dashboards, or workflows. CSV, JSON, and full programmatic access.
Most narrative intelligence tools price by seat. We price by usage, because that’s how the actual work goes. Heavy weeks, quiet weeks, the occasional crisis that demands everything.
Understand the narrative environment a brand, candidate, or institution is operating inside before deciding where to plant a flag. See which frames are crowded, which are open, which are losing ground.
Map the narrative terrain a launch will land in. Identify the frame most likely to carry, the voices most likely to define reception, and the counter-narratives waiting to push back.
Watch how rivals, regulators, and adjacent industries are being covered. Not as a clip list, but as a structural picture of who’s winning the framing battle and where momentum is building.
When something breaks, narrative competition starts within hours. See it forming in real time, identify which frame is consolidating, and respond to the shape of the story instead of yesterday’s version.
Narrative Prism was founded by two people who have spent their careers watching the same problem form from different angles. One sat inside the media ecosystem. The other built the marketing and operations infrastructure underneath it.
Colby is the founding editor of Mediaite, which he built from a standing start into one of the most influential political media outlets in the country over fifteen years. He is a Peabody Award winner, has appeared as an on-air contributor across every major cable news network, and served three years as a named contributor at NewsNation.
He brings the media side of the problem. Watching how narratives form, which ones travel, and why most attempts to break through don’t.
Rory is an operator and advisor who has spent more than two decades building, scaling, and turning around digital, subscription, and consumer businesses. He has held CEO, COO, and senior marketing leadership roles across early-stage startups, venture-backed companies, and global enterprises, with successful exits and multiple growth transformations along the way.
He brings the marketing, operations, and growth side. The infrastructure that turns analytical capability into a product professionals actually use.
Narrative Prism is deployed via advisory engagements and enterprise licenses. If your work depends on understanding the media environment with more precision than the existing tools allow, get in touch.
colby@aught.com