Built for analytical professionals
NarrativePrism serves teams and individuals who need to understand media dynamics at a structural level — not just monitor mentions.
Journalists & Reporters
Move beyond reactive monitoring to structural understanding. See how a story propagates from original reporting through amplification and reframing. Identify which voices are driving coverage and find the angles competitors haven't explored.
A tech reporter uses NarrativePrism to track how coverage of an AI safety story evolves — from the original research paper, to tech blogs, to mainstream outlets — identifying who's shaping the narrative and what claims are being made.
- See who broke a story first and how it spread
- Track voices and their publishing patterns
- Compare how left, center, and right outlets frame the same event
- Find the “B stories about A” — coverage that covers the coverage
Communications Teams
Go beyond clip counting and sentiment scores. See exactly which voices are amplifying or countering your narratives, how your messaging is being reframed across outlets, and where negative coverage originates in the amplification chain.
A comms director uses the Landscape view to see that negative coverage of their product launch is concentrated in two tech blogs — and that mainstream outlets are citing those same blogs. Now they know where to focus their response.
- Real-time narrative monitoring with source-level detail
- Identify key voices driving coverage of your brand
- Use Comparisons to compare your coverage vs. competitors
- Track how narratives evolve over days and weeks
Media Researchers
Study narrative propagation with structured data, not manual coding. NarrativePrism provides claim-level extraction, voice attribution, frame detection, and cross-source comparison — exportable for your own quantitative analysis.
A misinformation researcher tracks how a false claim spreads across the media ecosystem — from a single social post to blog aggregators to mainstream coverage — mapping the amplification network and identifying key nodes.
- Trace claim origins and propagation paths
- Map source citation networks
- Detect framing differences across the spectrum
- Export structured data for quantitative analysis
Policy & Advocacy
Track how policy issues are framed across the political spectrum in real time. See which think tanks and analysts are being cited, how talking points propagate, and where narrative consensus is forming or fracturing.
A policy analyst uses the Politics environment to track coverage of a climate bill, seeing how framing differs between left-leaning and right-leaning outlets, which think tanks are being cited, and which talking points are gaining traction.
- Multi-perspective issue tracking in real-time
- Identify influential voices on specific policy topics
- Track narrative evolution through legislative cycles
- Compare how different outlets cover the same policy
Investment Analysis
Understand the narrative layer of markets before it's reflected in prices. Track shifts in company and sector narratives across outlets, identify emerging frames, and monitor how key analyst voices are positioning.
An analyst uses the Business environment to track Tesla coverage, seeing a shift in narrative from “production problems” to “demand concerns” across outlets — providing early signal on changing market sentiment.
- Track company and sector narratives across sources
- Identify narrative shifts before they're consensus
- Monitor key analyst and reporter voices
- Use AI summaries to quickly parse complex coverage
Find your use case.
Every team that works with media coverage can benefit from structural narrative analysis.