Narrative Prism was founded by two people who have spent their careers watching the same problem form from different angles. One sat inside the media ecosystem. The other built the marketing and operations infrastructure underneath it.
Colby is the founding editor of Mediaite, which he built from a standing start into one of the most influential political media outlets in the country over fifteen years. He is a Peabody Award winner, has appeared as an on-air contributor across every major cable news network, and served three years as a named contributor at NewsNation.
He brings the media side of the problem. Watching how narratives form, which ones travel, and why most attempts to break through don’t.
Rory is an operator and advisor who has spent more than two decades building, scaling, and turning around digital, subscription, and consumer businesses. He has held CEO, COO, and senior marketing leadership roles across early-stage startups, venture-backed companies, and global enterprises, with successful exits and multiple growth transformations along the way.
He brings the marketing, operations, and growth side. The infrastructure that turns analytical capability into a product professionals actually use.
The media monitoring industry was built for a smaller ecosystem. A few hundred outlets, a smaller set of voices, a working assumption that the right person reading the right clips could see the whole picture. None of that holds anymore.
What replaced it is a marketplace of dashboards counting mentions, scoring sentiment, and producing summaries that hide more than they reveal. The professionals whose work depends on understanding coverage are working from worse intelligence than they had ten years ago, with more outlets to track and faster narrative cycles to track them through.
Narrative Prism exists because that gap is real, the problem is structural, and the solution requires both an understanding of how media coverage actually works and the operating discipline to build a working product on top of that understanding. That’s the bet.
Narrative Prism is deployed via advisory engagements and enterprise licenses. If your work depends on understanding the media environment with more precision than the existing tools allow, get in touch.
hello@narrativeprism.com